Local news stories

Keeping you informed of whats happening in your community, current events day to day
news etc.

Full Colour Only

Full colour adverts stand out and achieve higher response rates. Advertisers can also
maintain their corporate identity. There is no additional charge for colour with Midland
Independent.

Free Publication

The audience are a self selecting one which means the reader has an interest in looking at
the publcation. The reader is not required to purchase the publication as it is free.

Weekly delivery - Friday

Perfect timing for the weekend when 75% of retail sales transactions take place and the
reader has more time to consume the publication.

Distributed in Supermarkets

Everybody shops and Midland Independent is available in the UKʼs four biggest
Supermarkets - Tesco, Asda, Sainsburyʼs and Morrisons across the West Midlands.
Displays are tactically placed close to the supermarket exit, this is the likeliest place that
customers will pick up.!

Distributed in major hotels, businesses & apartment blocks

Midland Independent can be picked up whether your at work, staying in a hotel or even
when you get home. It is freely available across Greater Birmingham & the Midlands
in good quality venues across the city, increasing both the paperʼs visibility and potential
audience.

Stock Replenishment Programme

The Midland Independent pick up points are replenished midweek which means the
publication is always available and constantly picked up throughout the week.

Cost Effective Pricing Structure

You get more for your money, over a longer period of time with Midland Independent.
Our advertising packages deliver the best cost per 1000 around.

Clearly defined sections

User friendly with clearly defined sections, it is both easy to find what you are looking for as
a reader with a relevant environment for the advertiser. Correct product placement means
your potential clients can find you easily when they desire your goods or services.

Informative Front Cover

Clear and colourful blocks to the front cover inform the about the contents, enticing
passing readers to pick up a copy. There is something for everyone inside therefore
delivering a diverse audience predisposed to purchasing.